2025 Ather 450 Apex Introduces Infinite Cruise Feature for Smarter Riding; With the growing demand for smarter riding aids, Ather Energy’s flagship electric scooter, the 450 Apex, now comes equipped with a cruise control system called ‘Infinite Cruise’. This was unveiled at the Ather Community Day 2025, which will also see the showcase of the brand’s concept electric scooter. The cruise control feature is bundled with all new Apex units sold from now on, while customers who bought the 450 Apex in 2025 will get it through an over-the-air (OTA) update.

2025 Ather Rizta, 450 Apex Launched with New Features Overview

Specification / Feature	Detail
Model	Ather 450 Apex & other 450-series models (S, X, Apex)
New Feature	Infinite Cruise (smart cruise control system)
Launch Event	Ather Community Day 2025
Modes Included	City Cruise, Hill Control, Crawl Control
Minimum Operational Speed	As low as 10 km/h
Brake Engagement Response	Pauses cruise, resumes automatically
Pricing / Availability	Feature enabled on all 2025 units; OTA roll-out for older units
Remains Unchanged	Motor, battery, display, range, design
Motor & Power	7.0 kW motor, 26 Nm torque
Battery & Range	3.7 kWh pack with ~157 km claimed range
Ride Modes	Five modes, with Wrap+ enabling 100 km/h top speed

Introduction to Infinite Cruise and What It Means for Riders

Ather Energy has unveiled Infinite Cruise, its brand-new cruise control system tailored specifically for urban EV riding. The feature was among several notable updates announced during the Ather Community Day 2025. Infinite Cruise enhances riding comfort by automating speed maintenance and handling challenging terrain like hills and slow-moving traffic with three smart modes—City Cruise, Hill Control, and Crawl Control. These enhancements roll out to all new 2025 Ather 450 Apex scooters and will reach existing owners via over-the-air (OTA) updates.

Infinite Cruise: A Smarter Take on Cruise Control

Traditional cruise control systems disengage when brakes or wheel slips occur, forcing manual reactivation. Ather’s Infinite Cruise does away with that inconvenience. Here’s how it redefines cruising:

• City Cruise: Maintains set speed across traffic flow; pauses when braking or coasting; resumes automatically.
• Hill Control: Manages uphill or downhill stretches without sudden speed drops—utilizing the existing Magic Twist regeneration logic.
• Crawl Control: Enables controlled low-speed travel (as slow as 10 km/h) for navigation through crowded, tight, or off-road scenarios; integrates with traction control for enhanced stability.

The feature is activated via a dedicated switch on the right handlebar and operates across the scooter’s full speed range, making it practical for diverse riding situations.

What Else Continues to Shine on the 450 Apex

Apart from Infinite Cruise, the Ather 450 Apex largely retains its proven hardware and software strengths:

• A 7-inch TFT touchscreen offers a modern interface with seamless navigation and ride metrics.
• The 7.0 kW electric motor delivers 26 Nm of torque, offering spirited performance and quick acceleration.
• The 3.7 kWh battery pack delivers a claimed ~157 km of real-world range and charges from 0 to 100% in approximately 5 hours and 45 minutes.
• Riders enjoy five ride modes; the Wrap+ mode unlocks a top speed of 100 km/h and accelerates 0–40 km/h in just 2.9 seconds.

Why Infinite Cruise Matters for Urban Commuters

The inclusion of Infinite Cruise aligns with real-world commuting demands. Ather understands that urban riding involves stop-start traffic, inclines, lane weaving, and frequent accelerations. By intelligently pausing and resuming speed, managing brake inputs, and optimizing energy use, Infinite Cruise brings long-drive comfort and committed battery resilience—without compromising rider control.

OTA Availability and Backward Compatibility

The feature comes factory-enabled on all new 2025 Ather 450 Apex units. Existing 2025 Apex owners will also receive the feature via an upcoming OTA software update, underlining Ather’s commitment to continuous improvement and customer value.

Final Thoughts: Ather Powers Forward in EV Innovation

The 2025 Ather 450 Apex update with Infinite Cruise is more than a convenience add-on—it’s a functional upgrade that supports varied riding conditions. Ather elevates the user experience with smarter speed control, hill mitigation, and off-road crawling—all while preserving the acclaimed platform. For riders commuting daily, these enhancements offer tangible value through improved comfort, control, and energy efficiency.