Vida Electric Bike Concept; Hero MotoCorp has teased a new electric motorcycle concept under its Vida brand ahead of EICMA 2025. Called the Vida Concept Ubex, the latest electric motorcycle concept certainly looks the part of a conventional road-going motorcycle and could preview the company’s first production electric motorcycle.
The shadowy teaser previews the motorcycle in profile, revealing a canted-forward design similar to that of the Hero Xtreme range, complete with an angular headlamp housing and a high-set pillion seat. Other visible elements include five-spoke wheels, disc brakes at both ends and a chain drive system, while the design also suggests the presence of a centrally positioned rear monoshock suspension – similar to the likes of the Xtreme 250R.
Vida Electric Bike Concept Overview
| Specification | Details / Expectations |
|---|---|
| Brand | Vida (electric-two-wheeler sub-brand of Hero MotoCorp) |
| Model Name (Concept) | Ubex (electric motorcycle concept) |
| Debut | Global reveal at EICMA 2025 |
| Drive System | Mid-drive motor with chain drive (teaser suggests) |
| Styling Theme | Sport-road motorcycle format, forward-leaning design |
| Key Features | Disc brakes front and rear, five-spoke wheels, high‐set pillion, likely USD front fork, TFT display |
| Indian Production | Not confirmed yet; production timeline TBD |
| Strategic Aim | Preview for Vida’s first production electric motorcycle |
Vida’s Big Step-Up: Electric Motorcycle Concept Debut
Vida, the all-electric sub-brand under Hero MotoCorp, is ready to take a bold step into the motorcycle space with a concept electric bike named “Ubex”. Teased ahead of the EICMA 2025 show, the bike hints at an electric model that looks and rides like a conventional road-facing motorcycle — rather than a standard scooter. The concept is likely a precursor to the brand’s first production electric motorcycle.
What the Teaser Shows & What We Expect
The teaser image of the Ubex concept shows a sharp-looking profile: a forward-canted riding stance, angular head-lamp section, and a high rear pillion section. The wheels appear to be five-spoke alloys with disc brakes on both ends. A mid-mounted motor location and chain drive system are indicated, suggesting the bike will deliver performance closer to sporty petrol motorcycles.
Visible features suggest premium hardware: possibly an upside-down (USD) front fork, split seat design, and a digital instrument cluster with connectivity. While powertrain details haven’t been confirmed, the mid-drive motor combined with a chain drive hints at a sportier performance focus.
Why This Matters: Strategic Implications for Vida
This concept marks a clear shift for Vida. Until now the brand has focused on electric scooters, but the Ubex concept shows its ambition in the motorcycle category. Introducing a bike that mimics the feel of petrol powered two-wheelers—while remaining purely electric—serves several strategic aims:
- Appeal to buyers who want electric mobility but not at the cost of performance and dynamics.
- Expand the brand’s identity beyond urban scooters and into mainstream, sporty bikes.
- Use the global EICMA platform to showcase innovation and capture international attention.
For the Indian market, this could signal Vida’s intention to bring production-electric motorcycles to India in the coming years, which would ramp up competition and choice in the EV motorcycle segment.
What to Look Out For
Key questions remain ahead of the full reveal:
- Battery capacity and real-world range: Performance-oriented EV bikes often compromise range; how Vida balances this will be important.
- Charging and motor architecture: Will it support fast-charging, modular battery, or removable packs.
- Production timeline & pricing: When will the bike be available for sale, in India or globally, and at what price point.
- Localization and manufacturing: Will the production model be built in India, and how much localisation will Vida commit to.
- Ride dynamics and usability: The mid-drive/chain setup suggests sport credentials—will it translate to comfortable everyday use.
Final Thoughts
The Vida Ubex electric motorcycle concept is a noteworthy announcement. It bridges the heritage of performance-two-wheelers with the electric future, signalling that EVs need not compromise on sportiness. If Vida successfully translates this concept into a production model with strong range, good value and reliable support, it could become a game-changer for electric motorcycles in India and beyond.
Raghav is a passionate automotive enthusiast and a professional content creator at MotoElectra.com. With years of experience in the automotive industry, Raghav has dedicated his career to sharing detailed insights, reviews, news, and guides on cars, bikes, electric vehicles, and related technologies. His work reflects a deep understanding of both traditional and emerging automotive trends, helping readers make informed decisions.
